“I had a small swimming pool in the backyard with a fence and an old combination lock on the gate. That lock was my nemesis. It seemed the hotter it was outside, the less I could remember the combo. One Saturday, I’m so frustrated by this stupid lock I try to climb the fence. And I’m halfway over, and I’m sweating, and I slip, and my swim trunks snag, and I yell, and the neighbors are watching me like I’m crazy. That’s when I had the idea for Wordlock…right after I pulled my shorts up.”
--Todd Basche, Engineer & CEO
Todd Basche invented the first Wordlock because no one in his family could remember number combinations. When he couldn’t find a Wordlock to buy, he just made one himself. Now, Wordlock products are sold in countries all around the globe.
Words are our most natural form of communication and easier to remember than a series of numbers. The patented Wordlock algorithm allows you to use thousands of words for your own security on luggage, bikes, lockers, job sites and anywhere else you need it. That breakthrough innovation changed an industry that had remained virtually stagnant for over 150 years.
For Todd’s “aha” moment and subsequent business development, he won the Staples Invention Quest in 2005 and the U.S. Patent and Trademark Office awarded Wordlock the “Top 100 New Inventions” distinction at the Invent Now America competition.
Read more about Wordlock on Wikipedia http://en.wikipedia.org/wiki/Wordlock
Todd Basche has 20 years experience in engineering, research and development, and product management. Prior to founding Wordlock, Inc., Todd was VP of Software Applications at Apple where he was responsible for creating iTunes, iPhoto, iMovie and iDVD. Before that, he was VP of Research and Development with Remedy Corporation, founding VP of Engineering at Visioneer, and an engineer with Sun Microsystems.
With a Masters degree in clinical social work and family counseling, Rahn knows how to reach and motivate people. Rahn directs all Wordlock marketing efforts, and she heads the new product development group. Before cofounding Wordlock, Rahn served as Director at Mentor, Inc., where she created a for-profit foster care model to match high-risk children with families. At Kaiser Permanente, Rahn developed a program to identify life-threatening behavior in high-risk students. She has also served as Board President of Alonzo King’s LINES Ballet in San Francisco.
Howard has over 20 years experience in product development and new product marketing for retail start ups and Fortune 1000 companies. Prior to joining Wordlock, Howard cofounded PhotoTLC, where he grew distribution of photo services to over 22,000 stores. As VP of Sales, Howard also established retail distribution for Lasershield home security systems. Howard has successfully built distribution channels and sales organizations at Hasbro Toys, Palladium Interactive, Premier Retail Networks and Mattel Toys. He holds a B.A. in Business and Communication from the University of Albany.
Last Updated: June 15, 2009
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